Archive

Problem Statement   One of the challenges that face companies marketing to an informal sector is the lack of customer knowledge. The prepaid market is dominated by cash being exchanged in very informal spaces which means that often the customer, their demographics and purchase history are never recorded.   A company in the agricultural sector approached Globetom on behalf of their customer, a seed distribution company with an idea...

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Problem Statement   The customer wanted to pilot an innovation that addressed the problem lack of access to telephony services in Africa for the low end of the bottom of the pyramid in which mobile phone costs and access to electricity for charging represent an obstacle to market entry. The customer proposed that their voicemail platform could be leveraged to address this shortcoming and that it could...

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Problem Statement   A company in the Medical Insurance and Services Industry joined one of Africa’s largest Communication Service Provider (CSP) to offer mobile health services to large undeveloped areas of Africa. To make the project viable the customer required a flexible subscription billing management platform to process detailed accounts. Their solution, after evaluating international offerings, was a pre- and post-paid convergent billing gateway developed and rolled...

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Problem Statement   A field marketing and distribution company based in the Middle East, approached Globetom to help them move their prepaid operations in Qatar over to electronic distribution in order to increase their distribution network while at the same time overcoming some of the challenges physical distribution create. These challenges included high supply chain costs, fraud, and laborious financial management processes. On the basis of this...

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